Take It Down: Helping Teens Remove Explicit Images Online

Take It Down is a free, anonymous service created to help minors and young people remove explicit images or videos of themselves that have been shared online without their consent. This initiative is run by the National Center for Missing & Exploited Children (NCMEC) and supported by major technology platforms.The “Take It Down” platform was launched in 2023 in response to the increasing number of cases involving non-consensual image sharing.Take It Down was built upon the lessons learned from an earlier initiative called “Stop Non-Consensual Intimate Image Abuse”, and it incorporates advanced hashing technology to help track and remove known explicit content from participating online platforms.

Take It Down uses a process that ensures anonymity and security:

1.Go to the Website

   Visit www.takeitdown.ncmec.org  https://takeitdown.ncmec.org

  1. Upload Images or Videos (Locally)

   You don’t upload files to the website. Instead, the system creates a unique digital fingerprint (called a “hash”) of the image or video on your device.

3.Generate Hashes Anonymously

   The hashes are not reversible, meaning no one can see the original image from the hash. The hashes are uploaded, not the actual content.

  1. Distribute Hashes to Participating Platforms

   The hashes are shared with participating platforms like Meta (Instagram, Facebook), OnlyFans, Yubo, and others, so they can search for and remove any matching content.

  1. Monitor and Report

   Platforms use the hashes to detect and take down existing or reuploaded content. You don’t need to identify yourself or explain your situation.

Who Can Use It?

 Anyone under 18 years old who has an explicit or sexually exploitative image or video of themselves online.

 Parents or trusted adults can help a minor use the platform.

Individuals over 18 can still find resources at NCMEC or through other platforms like StopNCII.org

Key Features

  • Anonymous and Secure
  • No images or videos are uploaded
  • Free to use
  • Backed by major tech companies
  • Operated by NCMEC

Limitations

 Only works for content hosted on participating platforms.

 Doesn’t cover content that’s shared offline or on non-participating websites.

 Cannot guarantee 100% removal, especially if content is hosted outside partner networks.

Final Thoughts

The Take It Down service represents a significant step forward in protecting young people from online exploitation. By giving control back to victims and working with major tech platforms, it offers a secure and proactive way to address the spread of non-consensual explicit imagery.

If you or someone you know is affected, visit takeitdown https://takeitdown.ncmec.org  and take the first step toward reclaiming your online safety.